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Website and audience behavior.
Website. If you haven’t been aware of it so far, in the midst of COVID19 pandemic you certainly are, your website is and should be the backbone of your business. It doesn’t matter if you are an eCommerce, B2B business, a blogger making his $ blogging having a ready and top-performing website is a must.
With that in mind, results from a couple of recent website studies do come as a surprise:
One, 27% of websites from a 20K sample in this website speed and performance research still run on HTTP.
Two, aHrefs study shows 25.02% of top-ranking pages don’t have a meta description!?!?
Three, 70% of small business websites fail to display clear call-to-action (CTA) read here.
All of these basically suggest a simple following of the classic on-page/off-page optimization will help your rank better, get more traffic. Sure, but there is that other thing you should be thinking about.
Audience behavior. With social distancing restriction and more people spending time at home you can expect the audience, your audience, behavior to change. Just take a look at the dramatic shits in eCommerce in the latest Stackline research.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa620e07a-87e4-4657-843e-1e775aa33f5c_1328x872.png)
And those are only interest shifts. With people spending more time on their phones/tablets/laptops/computers you can expect behavior, website browsing, shift as well. To which end and what way it will largely depend on your industry. For example, a restaurant is your thing!? moving from online booking to delivery is an obvious pivot.
What R U to do? I find the concept Read The Room a good way to start. You’ll make changes along the way.
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